Text Box: Barefoot on Grass: The ‘barefoot’ running shoe Text Box: Natural heel strikers do not exist. For millennia humans have run long distances at speed by landing on their midfoot. The heel strike we all now consider normal is caused by the running shoes we wear. Need some simple proof? Take off your shoes and try landing on your heel… it hurts doesn’t it! But aren’t heel strike running shoes designed to prevent running injuries? There is no scientific evidence that heel strike running shoes protect you from musculoskeletal injury. Is it time you rediscovered what nature intended? Get off your heels and join us...Barefoot on Grass! Barefoot on Grass proprioceptive running shoe showing overlapping scale sole design

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