“An entire generation of runners is being destroyed...because of having to run in shoes which make correct technique impossible. This undoubtedly contributes to the millions of injuries which keep millions of runners from training

fully every year.”

Gordon Pirie, Olympic Silver medallist 5000m

 

 

“the Holy Grail really is to try to design athletic footwear that is very light, that is very flexible...to try to make sure that every little subtle movement of the foot is allowed to occur”

Simon Bartold, Global Research Co-ordinator, ASICS

 

 

"shoes should be more like an additional shell of skin around the foot, allowing the foot to do the things it does naturally"

Dr Benne Nigg, Director of the Human Performance Laboratory, University of Calgary

 

 

“most shoe manufacturers imply injury is due to the anatomy of individual who happens to be constructed incorrectly. Obligingly they amend their products regularly in an attempt to counteract these mainly imaginary skeletal defects”

Cameron Kippen, Curtin University

 

“it might be more appropriate to classify (existing) athletic footwear as ‘safety hazards’ rather than ‘protective devices.’"

Dr Steven Robbins, Concordia University, Montreal

Patents Pending US, EU, Japan, China, India, Australia